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Kerry Knight – Committee Member

HomeCommitteeKerry Knight – Committee Member

Kerry is a strategic insight partner specialising in crisis, risk, reputation and change management. She works alongside independent consultants, agencies and leadership teams on complex, high-pressure engagements where issues are sensitive and scrutiny is significant.

Her work focuses on translating complex or contested subject matter into clear, credible positioning that strengthens decision-making. She has advised on public scrutiny, misinformation, employee disputes and complex reputation challenges, providing the insight leaders need to maintain clear, defensible positions under pressure.

She holds Chartered PR status (Chart.PR) and a Professional Diploma in PR (Dip CIPR). An advocate for preparedness, Kerry has completed a specialist certificate from Saïd Business School (University of Oxford) in AI Foundations for Business Professionals, strengthening her advisory work on responsible AI adoption, governance and risk.

Kerry authors Trusted Clarity on Substack, a playbook for leadership in calm and chaos, that provides practical guidance on strategy, communication and behaviour. She is committed to strengthening professional standards within crisis practice and promoting preparedness as a core leadership discipline.

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BLOGS
  • One incident, five stories: what flydubai FZ1073 tells us about who owns a crisis
  • We Are All Disaster Survivors Now
  • Genesis: Looking Back at the First Five Years of the Crisis Communications Network
  • Sixteen Time Zones, 10 Key Themes, And Four Experts in The Field: Our Back to Work Reputation, Risk and Resilience Symposium

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Driving best practice in crisis communications

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