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Kerry Knight – Committee Member

HomeCommitteeKerry Knight – Committee Member

Kerry is a strategic insight partner specialising in crisis, risk, reputation and change management. She works alongside independent consultants, agencies and leadership teams on complex, high-pressure engagements where issues are sensitive and scrutiny is significant.

Her work focuses on translating complex or contested subject matter into clear, credible positioning that strengthens decision-making. She has advised on public scrutiny, misinformation, employee disputes and complex reputation challenges, providing the insight leaders need to maintain clear, defensible positions under pressure.

She holds Chartered PR status (Chart.PR) and a Professional Diploma in PR (Dip CIPR). An advocate for preparedness, Kerry has completed a specialist certificate from Saïd Business School (University of Oxford) in AI Foundations for Business Professionals, strengthening her advisory work on responsible AI adoption, governance and risk.

Kerry authors Trusted Clarity on Substack, a playbook for leadership in calm and chaos, that provides practical guidance on strategy, communication and behaviour. She is committed to strengthening professional standards within crisis practice and promoting preparedness as a core leadership discipline.

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BLOGS
  • Strategic Communications and Good Governance: Why Every Boardroom Needs Communications Expertise
  • From Prediction to Recovery: Why the Crisis Lifecycle Matters to Boards
  • Crisis Communication for Boards: Introducing a New Handbook from the Crisis Communications Network 
  • When You Can’t Control the Story: Transparency in a Cyber Crisis

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Driving best practice in crisis communications

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