Sara is the Communications Manager of CIPR’s Crisis Communications Network. She is an experienced strategic communications consultant with significant expertise in crisis communications advising boards and leaders in the education, health and social care sectors. She founded Ravenhill Media in 2010 with a focus on delivering measurable impact on organisational goals through excellent communications.
Her experience includes advising NHS delivery and strategic organisations undertaking major transformation programmes including the Trust Special Administration of Mid Staffordshire NHS Foundation Trust ordered by the Health Secretary. It followed Sir Robert Francis QC’s report into the institutional failings that contributed to the neglect, suffering and needless deaths of patients at Stafford Hospital.
Sara has undertaken international and national projects with EY and PwC, in the latter case advising on the strategic communication of a World Bank funded programme to transform the Albanian hospital sector.
Sara has over 25 years of communications experience beginning her career as a journalist, graduating from City University’s School of Journalism. She worked in national news media including Daily Mirror and Press Association before joining Kindred, a major London agency. She led Whitehall communications accounts working with senior leaders on flagship policy communications campaigns, including major public consultations, at the departments for health, education and climate change. Sara has worked in Parliament for an MP, and also in-house as a Director of Communications and Engagement overseeing the merger of two NHS trusts in East Anglia.
