This resource is the second in a series from the Network designed to equip PR and communications professionals with knowledge, strategies and insights needed to prepare for, mitigate and manage organisational crises across digital platforms.
Built around the five-stage model of a crisis, the guide combines real life case studies with expert contributions including chapters from:
- Philippe Borremans on using AI-powered predictive analytics to monitor and mitigate risk.
- Paul Quigley covering the three steps to effectively use technology to understand or predict a crisis.
- Shayoni Lynn on disinformation and how it differs from misinformation.