Summer drinks at the BFI

We were delighted to see so many network members at our summer drinks on 11^th June. This year we opted for a riverside setting at the British Film Institute (BFI) on the banks of the Thames. Not only was the location lovely, but we were also thrilled that the BFI’s Executive Director of Communications, a Crisis Comms Network member himself, was able to join us to welcome CIPR guests to the Institute. In all, we had over 30 colleagues come along: from agencies and in-house comms teams to independent freelancers and enthusiastic public relations students.

In amongst the film posters and soft lighting, and over a few cocktails and cordials, we discussed many aspects of crisis comms. Some of us wondered how crises and crisis preparations differ from country to country and culture to culture. How might the media respond to a corporate crisis in different parts of the world? We heard that in Malaysia, for example, some journalists may wait to hear an organisation’s defence before deciding how to report a crisis. In the UK, colleagues thought that would be much less likely with media commentators often quickly setting the tone. We agreed that an event on international flavours of crisis comms could provide some fascinating insights.

A heartfelt thank you to colleagues from near and far who were able to join us on the night and for sharing your ideas, suggestions and reflections.

On the other hand, colleagues wondered, isn’t the role of the mainstream media in crisis situations waning? As so many of us rely on social media for our news – or simply shun the news altogether – how much of a barrier is that to traditional crisis comms theory and practice? Not too long ago, we were fixated on the role of the mass media in a crisis but perhaps that’s not where our audiences are at all. Digital and social content, and owning your crisis narrative on your own channels, may now be king. Another potential topic that could merit a network discussion.

On a lighter note, members also found time to recount a few stories including their most memorable crisis PR moments (featuring plenty of household names and a few other celebs) which left us smiling and nodding in solidarity.

We are always encouraged that crisis communications continues to resonate so loudly with our membership. A heartfelt thank you to colleagues from near and far who were able to join us on the night and for sharing your ideas, suggestions and reflections. We look forward to welcoming you to our next event!

Author: Jo Barrett, Climate Crisis Counsel, CIPR Crisis Comms Network

Photos: Tidiane Bangoura, Digital Comms Manager, CIPR Crisis Comms Network