The risk of our reliance on data centres – the challenge for crisis communicators

Technician standing in a data center aisle monitoring performance metrics on a large screen

Who could have missed the craze for turning yourself into a Mattel-style action figure? Until recently, these colourful, quirky and uncannily realistic Al-generated images were popping up on every social platform going. Our family, friends and countless celebs have been immortalised as plastic packaged toys, complete with snappy names and pointless accessories. But these vanity … Continue reading The risk of our reliance on data centres – the challenge for crisis communicators

Why ‘Trainwreck: The Poop Cruise’ didn’t sink the cruise industry – a PR perspective

Large cruise ship sailing on dark ocean under starry night sky

Netflix didn’t just revisit the Carnival Triumph incident with Trainwreck: The Poop Cruise – it tested something far more interesting. Whether one of the most infamous moments in modern cruising could still dent an entire industry, more than a decade on. When the documentary dropped in 2025, it revived global interest in the 2013 Carnival … Continue reading Why ‘Trainwreck: The Poop Cruise’ didn’t sink the cruise industry – a PR perspective

Stormy Seas and Icebergs: Redefining the Line Between Issues and Crises

This week I joined the CIPR Crisis Communications Network for the latest in its "In Conversation With..." webinar series, this time featuring Dr Tony Jaques. Having navigated a diverse range of crisis comms situations over the last 20 years, I always enjoy sessions on this topic, but Tony's talk has to be one of the … Continue reading Stormy Seas and Icebergs: Redefining the Line Between Issues and Crises

What the 2026 Middle East War Is Teaching Us About Communications

The war that escalated on 28 February 2026 has compressed years of theoretical discussion about information warfare into a matter of days. For communications professionals, it offers a live case study in what happens when the assumptions underpinning crisis plans meet reality — and how quickly those assumptions can fail. A prayer app as a … Continue reading What the 2026 Middle East War Is Teaching Us About Communications

Why crisis response can’t save bad decisions

Storm-lashed medieval stone castle on a cliff edge with lightning striking over a turbulent sea, a large breach in the outer wall, guards standing on the battlements, and a vertical banner reading “Crisis Response” hanging from a tower, symbolising leadership under pressure and reputational risk.

The effectiveness of crisis communications is rooted in proactive preparedness rather than reactive response. Organisations must integrate communications teams into decision-making processes before crises arise. By building reputations and relationships over time, they can better withstand challenges. Success in crises depends on prior investments in integrity and stakeholder trust.