When a crisis hits, companies are faced with the responsibility of reaching out to thousands, sometimes millions, of people to support those impacted. But what happens when systems crash, contact data is lost, and communications teams are left picking up the pieces? At the latest CIPR Crisis Communications Network event, I was joined by Nic … Continue reading THE CHALLENGES OF REACHING AND SUPPORTING CONSUMERS IN A CRISIS
THE CHALLENGES OF REACHING AND SUPPORTING CONSUMERS IN A CRISIS
